Story of Godiva

Taste the legend.

Have you heard the legend of GODIVA? Maybe you’ve tasted one of our chocolate dipped strawberries in the fairy-tale square of medieval Bruges. Or you’ve queued on the bustling streets of Tokyo, just to sample one of our iconic truffles. If you happen to be new to one of the world’s greatest chocolatiers, well, that’s all set to change very soon.

Pierre Draps first dreamt up GODIVA in 1926, meticulously crafting pralines from his home kitchen in Brussels. His children soon became collaborators, in their own words, they were ‘born into chocolate’. Indeed, even the GODIVA name is rooted in legend. Pierre Snr’s wife had such long, lustrous hair that her hairdresser anointed her ‘Lady Godiva’ – referring to the 11^th century English heroine who famously rode her horse through the streets of Coventry in protest of excessive taxes, wearing nothing but her flowing locks. 

Since those humble beginnings, GODIVA has risen to become the official chocolatier to the Belgian Royal Court, gaining a reputation for mastery across the globe – and putting our homeland firmly on the tastemaker’s map in the process.

From our handcrafted chocolate delicacies, to our superbly designed stores and carefully considered gold adorned packaging – our obsession with the smallest of details is a pure labour of love. Over the years, GODIVA has famously pioneered a distinctive brand of mouth-watering luxury. 

Inspired by our innovative founder, we’re always seeking different ways to tell our story – experimenting with new recipes and perfecting old ones. Which is why we’ve entrusted our next chapter to five artisan chefs from across the globe – each chosen to develop refreshingly timeless recipes to be shared everywhere from Brussels to Tokyo.

Our first Malaysian store opened in 2003 at Kuala Lumpur International Airport (KLIA), with more to follow.

Now, we invite each and every one of you to experience the legend for yourself.